We believe your brand is filled with hidden good

Good isn't just nice — it's your brand's growth engine.

Our Mission

Preston Spire is a fiercely independent, employee-owned, full-service creative agency that believes in the transformative power of Good Wins.™ We've built our reputation on a simple yet powerful philosophy: every brand contains hidden good waiting to be unleashed. We supercharge that good so brands positively grow. When brands tap into their inherent good rather than following category norms, Good Wins follow.

Spot the Bad

We identify the friction points, the barriers and identify the enemy that’s holding your brand back. But we don't stop there.

Supercharge the Good

We take what's working — your strengths, your purpose, your potential — and amplify it. We find innovative ways to turn up the volume on the hidden good your brand can make.

Score the Win

We measure success not just in numbers, but in meaningful change. Real business growth. Real human impact. Real proof that Good Wins delivers results.

Leadership

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin

Chris Preston

Partner/CEO

Chris has a reputation for helping both his teams and his clients do the best work of their careers. He’s received international accolades from Cannes, One Show, CA, Emmys and Effies among others. His work is in the permanent collection at MOMA, and the radio and retail halls of fame.

“There is advertising that interrupts and annoys – and there is work that makes people’s lives a little better. We are fanatically driven to do the second kind.”
Career Defining Brands
Follow Chris on Linkedin

Victor Kimble

Partner/CEO

As our first CMO, Victor’s storied career began working on iconic brands at Fallon, Deutsch and Ogilvy in New York City before moving to Minneapolis to lead brand strategy at Periscope. This perfectly prepared him for Preston Spire. As an advocate of our Good Wins mission, Victor creates win-win opportunities for our agency and clients.

"Advertising isn't just about visibility; it's the bridge between strategic insight and business growth. The most powerful campaigns don't simply capture attention — they translate consumer understanding into measurable results, transforming creative storytelling into tangible business value."
Career Defining Brands
Follow Jennifer on Linkedin

Misty Mathews

SVP Group Account Director

Misty grew up in the shadow of the famous Wall Drug billboards in her native South Dakota. She understands traffic building at an 80mph interstate level. Misty brings not just total commitment but also a sense of humor to everything she does. As our head of account management, that comes in handy. Along with an enviable breadth of b2c and b2b experience. Misty was drawn to our Good Wins positioning because she believes in the good marketing can do, for our clients and our community.

Career Defining Brands
Follow Misty on Linkedin

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin

Jennifer Spire

Partner/CEO

Jennifer thrives on bringing people together to do great things. Thus, our Good Wins mission. As a marketing visionary and culture impact fanatic, she’s in demand to speak across the US and received multi-media recognition and annual accolades as a top woman in business.

“I’ve always believed deeply in the power of a vision to align teams to a common goal. The quality of people we surround ourselves with is the true measure of career success.”
Career Defining Brands
Follow Jennifer on Linkedin
Our Vision

Thrive Culture: when values drive an agency to national recognition.

Our values aren't just words on a wall, they're the foundation of how we work together and the source of our award-winning workplace culture. This means your brand gets courageous thinking, originality, diverse perspectives and relentless positivity from a team inspired to do the best work of their lives.

Courage

Champion smart risk and challenge convention, pushing brands beyond comfortable territory.

Originality

Earn attention in new and unexpected ways that break through the noise.

Openness

Embrace diverse perspectives and actively seek fresh voices that enrich our thinking.

Positivity

Cultivate a can-do attitude that inspires and uplifts both our team and our clients.

These values have earned us recognition as an Ad Age Best Places to Work in 2024 and 2025 moving from 18th to 3rd out of 15,000 eligible agencies in the U.S. This culture isn't something imposed from above; it's created by every team member bringing our values to life every day.

Good Wins. Good People

We’re the Good Wins agency offering a full-spectrum of marketing services under one roof.

Get Started

Ready to see how Good Wins fits with your growth plans?